As of my last knowledge update in January 2022, I can provide potential trends that might shape the advertising signage industry in 2024. While these projections are based on general industry directions, it's essential to note that the actual trends may vary due to market dynamics, technological advancements, and other factors. Here are some potential trends:

1. Further Integration of Digital Technologies:

• Continued expansion of digital technologies in advertising signage, including digital screens and interactive signage.
• Utilization of data analytics and artificial intelligence to optimize ad content for increased customization and personalization.

2. Sustainability and Eco-Friendly Practices:

• Increased industry focus on sustainable materials and eco-friendly practices.
• Adoption of eco-friendly technologies and green design to meet the growing demand for sustainability from both society and consumers.

3. Smart Signage and Internet Connectivity:

• Continued development of smart signage, such as interactive displays and signs connected to the internet for additional services and information.
• Implementation of Internet of Things (IoT) technology for monitoring and managing billboards.

4. Integration of Augmented Reality (AR) and Virtual Reality (VR):

• Integration of AR and VR technologies to provide more immersive advertising experiences for consumers.
• Use of AR technology for interactive elements in real-world environments.

5. Dynamic Content and Real-Time Updates:

• Proliferation of dynamic content as digital billboards become more prevalent, allowing for real-time updates of advertising information.
• Increased emphasis on real-time feedback and interactivity to enhance advertising effectiveness.

6. Geolocation and Personalized Advertising:

• Utilization of geolocation technology to offer location-based personalized advertising experiences.
• Focus on localized advertising campaigns for more precise targeting of the intended audience.

7. Integration with Social Media:

• Increased integration of advertising signage with social media platforms to expand reach through online engagement.
• Utilization of user-generated content (UGC) and social sharing to boost visibility and engagement.

8. Technological Innovation and New Material Applications:

• Technological innovations, such as higher-resolution displays and more durable LED technology.
• Application of new materials, including lightweight and flexible materials, to expand the design possibilities of advertising signage.